Where it started
Built first for independent practices.
A practice earns its revenue through one pipeline: a patient searches, finds the practice, books, is seen, is billed, and a payer pays a rate. The chart covers the middle. Nobody was reading the ends: the public website and listings where patients decide whether to become patients at all, and the payer rates, market position and unbilled work where the money is decided.
Both ends are public. A practice's website, its listings, its filed claims, the rates its payers publish and the demographics of its market are all readable from outside, without a login and without a chart. So we built an engine that reads them the way a careful analyst would, cites every source it uses, and states every dollar as a range.
The first reports went to independent practices. They still do. What changed is who else asked for them: the organizations responsible for the margin of practices they do not operate, and the companies whose field teams needed the same read on the accounts they serve.